Consumer preferences for mass customization

B.G.C. Dellaert, S. Stremersch

Research output: Working paperProfessional

216 Downloads (Pure)
Original languageEnglish
Place of PublicationMaastricht
PublisherMETEOR, Maastricht University School of Business and Economics
Number of pages42
Publication statusPublished - 1 Jan 2004

Publication series

SeriesMETEOR Research Memorandum
Number042

Cite this

Dellaert, B. G. C., & Stremersch, S. (2004). Consumer preferences for mass customization. METEOR, Maastricht University School of Business and Economics. METEOR Research Memorandum, No. 042