Consumer Evalutations of Store Brand Quality: Effects of Product Category and Store Image - A Cross Cultural Study

A.C.R. van Riel, J. Semeijn, V.M. Liljander, P. Polsa

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of 10th Recent Advances in Retailing and Services Science Conference
EditorsH Timmermans
Place of PublicationPortland, OR
Publication statusPublished - 1 Jan 2003
Eventconference; 2003-08-07; 2003-08-10 -
Duration: 7 Aug 200310 Aug 2003


Conferenceconference; 2003-08-07; 2003-08-10

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