Consumer Evalutations of Store Brand Quality: Effects of Product Category and Store Image - A Cross Cultural Study

A.C.R. van Riel; J. Semeijn; V.M. Liljander; P. Polsa

Consumer Evalutations of Store Brand Quality: Effects of Product Category and Store Image - A Cross Cultural Study

A.C.R. van Riel, J. Semeijn, V.M. Liljander, P. Polsa

Marketing & Supply Chain Management

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceeding › Academic › peer-review

Original language	English
Title of host publication	Proceedings of 10th Recent Advances in Retailing and Services Science Conference
Editors	H Timmermans
Place of Publication	Portland, OR
Publisher	EIRASS
Publication status	Published - 1 Jan 2003
Event	conference; 2003-08-07; 2003-08-10 - Duration: 7 Aug 2003 → 10 Aug 2003

Conference

Conference	conference; 2003-08-07; 2003-08-10
Period	7/08/03 → 10/08/03

Cite this

@inproceedings{7745581483434fca8c233d8265c4d7db,

title = "Consumer Evalutations of Store Brand Quality: Effects of Product Category and Store Image - A Cross Cultural Study",

author = "{van Riel}, A.C.R. and J. Semeijn and V.M. Liljander and P. Polsa",

note = "Proceedings of 10th Recent Advances in Retailing and Services Science Conference EIRASS Portland, OR ; conference; 2003-08-07; 2003-08-10 ; Conference date: 07-08-2003 Through 10-08-2003",

year = "2003",

month = jan,

day = "1",

language = "English",

editor = "H Timmermans",

booktitle = "Proceedings of 10th Recent Advances in Retailing and Services Science Conference",

publisher = "EIRASS",

}

Consumer Evalutations of Store Brand Quality: Effects of Product Category and Store Image - A Cross Cultural Study. / van Riel, A.C.R.; Semeijn, J.; Liljander, V.M. et al.
Proceedings of 10th Recent Advances in Retailing and Services Science Conference. ed. / H Timmermans. Portland, OR: EIRASS, 2003.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceeding › Academic › peer-review

TY - GEN

T1 - Consumer Evalutations of Store Brand Quality: Effects of Product Category and Store Image - A Cross Cultural Study

AU - van Riel, A.C.R.

AU - Semeijn, J.

AU - Liljander, V.M.

AU - Polsa, P.

N1 - Proceedings of 10th Recent Advances in Retailing and Services Science Conference EIRASS Portland, OR

PY - 2003/1/1

Y1 - 2003/1/1

M3 - Conference article in proceeding

BT - Proceedings of 10th Recent Advances in Retailing and Services Science Conference

A2 - Timmermans, H

PB - EIRASS

CY - Portland, OR

T2 - conference; 2003-08-07; 2003-08-10

Y2 - 7 August 2003 through 10 August 2003

ER -