Consumer evaluations of store brands: effects of store image and product attributes

Research output: Working paper / Preprint › Working paper

2905 Downloads (Pure)

Original language	English
Place of Publication	Maastricht
Publisher	METEOR, Maastricht University School of Business and Economics
Number of pages	35
DOIs	https://doi.org/10.26481/umamet.2003015
Publication status	Published - 1 Jan 2003

Series	METEOR Research Memorandum
Number	015

Access to Document

@techreport{75d87d2ff4544790be7e3c45f4843399,

title = "Consumer evaluations of store brands: effects of store image and product attributes",

author = "J. Semeijn and \{van Riel\}, A.C.R. and A.B. Ambrosini",

year = "2003",

month = jan,

day = "1",

doi = "10.26481/umamet.2003015",

language = "English",

series = "METEOR Research Memorandum",

publisher = "METEOR, Maastricht University School of Business and Economics",

number = "015",

type = "WorkingPaper",

institution = "METEOR, Maastricht University School of Business and Economics",

}

TY - UNPB

T1 - Consumer evaluations of store brands: effects of store image and product attributes

AU - Semeijn, J.

AU - van Riel, A.C.R.

AU - Ambrosini, A.B.

PY - 2003/1/1

Y1 - 2003/1/1

U2 - 10.26481/umamet.2003015

DO - 10.26481/umamet.2003015

M3 - Working paper

T3 - METEOR Research Memorandum

BT - Consumer evaluations of store brands: effects of store image and product attributes

PB - METEOR, Maastricht University School of Business and Economics

CY - Maastricht

ER -