Consumer evaluations of store brands: effects of store image and product attributes

J. Semeijn, A.C.R. van Riel, A.B. Ambrosini

Research output: Working paper / PreprintWorking paper

2456 Downloads (Pure)
Original languageEnglish
Place of PublicationMaastricht
PublisherMETEOR, Maastricht University School of Business and Economics
Number of pages35
Publication statusPublished - 1 Jan 2003

Publication series

SeriesMETEOR Research Memorandum

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