Consumer Attitudes for Intrinsic vs. Extrinsic Cues of Quality Products: The Case of Extra Virgin Olive-oil.

G. Baourakis, N. Kalogeras, G. Baltas, E. Chrysikopoulou, A. Lapas

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

Original languageEnglish
Title of host publicationMarketing Science Conference
Publication statusPublished - 1 Jan 2010
EventINFORMS -
Duration: 1 Jan 20101 Jan 2010

Conference

ConferenceINFORMS
Period1/01/101/01/10

Cite this

Baourakis, G., Kalogeras, N., Baltas, G., Chrysikopoulou, E., & Lapas, A. (2010). Consumer Attitudes for Intrinsic vs. Extrinsic Cues of Quality Products: The Case of Extra Virgin Olive-oil. In Marketing Science Conference