Consumer Adoption of Wireless Services: Discovering the Rules, while Playing the Game

Research output: Working paper / Preprint › Working paper

Original language	English
Place of Publication	onbekend
Publisher	Marketing & Supply Chain Management
Number of pages	44
Publication status	Published - 1 Jan 2002

Series	MAXX Working Paper
Number	2002-01

Cite this

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title = "Consumer Adoption of Wireless Services: Discovering the Rules, while Playing the Game",

author = "M.H.P. Kleijnen and \{de Ruyter\}, J.C. and M.G.M. Wetzels",

year = "2002",

month = jan,

day = "1",

language = "English",

series = "MAXX Working Paper",

publisher = "Marketing \& Supply Chain Management",

number = "2002-01",

type = "WorkingPaper",

institution = "Marketing \& Supply Chain Management",

}

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T1 - Consumer Adoption of Wireless Services: Discovering the Rules, while Playing the Game

AU - Kleijnen, M.H.P.

AU - de Ruyter, J.C.

AU - Wetzels, M.G.M.

PY - 2002/1/1

Y1 - 2002/1/1

M3 - Working paper

T3 - MAXX Working Paper

BT - Consumer Adoption of Wireless Services: Discovering the Rules, while Playing the Game

PB - Marketing & Supply Chain Management

CY - onbekend

ER -