Consumer Adoption of Wireless Entertainment Services

M.H.P. Kleijnen; J.C. de Ruyter; M.G.M. Wetzels

Consumer Adoption of Wireless Entertainment Services

M.H.P. Kleijnen
, J.C. de Ruyter
, M.G.M. Wetzels

Marketing & Supply Chain Management

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceeding › Academic › peer-review

Original language	English
Title of host publication	Conference Proceedings 31th European Marketing Academy Conference
Place of Publication	Braga, Portugal
Publisher	EMAC
Publication status	Published - 1 Jan 2002
Event	conference; 2002-05-28; 2002-05-31 - Duration: 28 May 2002 → 31 May 2002

Conference

Conference	conference; 2002-05-28; 2002-05-31
Period	28/05/02 → 31/05/02

Cite this

@inproceedings{4398a15e72b645be8e87a43bed1b4557,

title = "Consumer Adoption of Wireless Entertainment Services",

author = "M.H.P. Kleijnen and \{de Ruyter\}, J.C. and M.G.M. Wetzels",

note = "Conference Proceedings 31th European Marketing Academy Conference Emac Braga, Portugal ; conference; 2002-05-28; 2002-05-31 ; Conference date: 28-05-2002 Through 31-05-2002",

year = "2002",

month = jan,

day = "1",

language = "English",

booktitle = "Conference Proceedings 31th European Marketing Academy Conference",

publisher = "EMAC",

}

TY - GEN

T1 - Consumer Adoption of Wireless Entertainment Services

AU - Kleijnen, M.H.P.

AU - de Ruyter, J.C.

AU - Wetzels, M.G.M.

N1 - Conference Proceedings 31th European Marketing Academy Conference Emac Braga, Portugal

PY - 2002/1/1

Y1 - 2002/1/1

M3 - Conference article in proceeding

BT - Conference Proceedings 31th European Marketing Academy Conference

PB - EMAC

CY - Braga, Portugal

T2 - conference; 2002-05-28; 2002-05-31

Y2 - 28 May 2002 through 31 May 2002

ER -