Consumer Adoption of Wireless Entertainment Services

M.H.P. Kleijnen, J.C. de Ruyter, M.G.M. Wetzels

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

Original languageEnglish
Title of host publicationConference Proceedings 31th European Marketing Academy Conference
Place of PublicationBraga, Portugal
PublisherEMAC
Publication statusPublished - 1 Jan 2002
Eventconference; 2002-05-28; 2002-05-31 -
Duration: 28 May 200231 May 2002

Conference

Conferenceconference; 2002-05-28; 2002-05-31
Period28/05/0231/05/02

Cite this

Kleijnen, M. H. P., de Ruyter, J. C., & Wetzels, M. G. M. (2002). Consumer Adoption of Wireless Entertainment Services. In Conference Proceedings 31th European Marketing Academy Conference EMAC.