Consumer Adoption of Wireless Entertainment Services

M.H.P. Kleijnen, J.C. de Ruyter, M.G.M. Wetzels

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of the 11th AMA Frontiers in Services Conference
Place of PublicationMaastricht, The Netherlands
PublisherFrontiers
Pages107-107
Publication statusPublished - 1 Jan 2002
Eventconference; 2002-06-27; 2002-06-29 -
Duration: 27 Jun 200229 Jun 2002

Conference

Conferenceconference; 2002-06-27; 2002-06-29
Period27/06/0229/06/02

Cite this

Kleijnen, M. H. P., de Ruyter, J. C., & Wetzels, M. G. M. (2002). Consumer Adoption of Wireless Entertainment Services. In Proceedings of the 11th AMA Frontiers in Services Conference (pp. 107-107). Frontiers.