Competitive Reactions to Product Quality Improvements in Industrial Markets

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

Original language	English
Title of host publication	Marketing: Critical Perspectives on Business and Management, Vol V, 9.1
Editors	M Baker
Place of Publication	London
Publisher	Routledge/Taylor & Francis Group
Pages	1-15
Publication status	Published - 1 Jan 2001

Cite this

@inbook{147b7d9832bf4f4890c9a06bba35e6cf,

title = "Competitive Reactions to Product Quality Improvements in Industrial Markets",

author = "J.G.A.M. Lemmink and J.D.P. Kasper",

year = "2001",

month = jan,

day = "1",

language = "English",

pages = "1--15",

editor = "M Baker",

booktitle = "Marketing: Critical Perspectives on Business and Management, Vol V, 9.1",

publisher = "Routledge/Taylor \& Francis Group",

address = "United Kingdom",

}