Competitive Reactions to Product Quality Improvements in Industrial Markets

J.G.A.M. Lemmink, J.D.P. Kasper

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationMarketing: Critical Perspectives on Business and Management, Vol V, 9.1
EditorsM Baker
Place of PublicationLondon
PublisherRoutledge/Taylor & Francis Group
Publication statusPublished - 1 Jan 2001

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