Communicating with Consumers about the Supply Chain: The Role of Consumer Usage Situation

S. Wendel, B.G.C. Dellaert

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

Original language	English
Title of host publication	Demand Driven Chains and Networks
Editors	T Verhallen, C Gaakeer, V Wiegerinck
Place of Publication	Den Haag
Publisher	Reed business/ Elsevier
Pages	213-225
Publication status	Published - 1 Jan 2004

Cite this

@inbook{ce51ffcb92fa47838a8078df7a579913,

title = "Communicating with Consumers about the Supply Chain: The Role of Consumer Usage Situation",

author = "S. Wendel and B.G.C. Dellaert",

year = "2004",

month = jan,

day = "1",

language = "English",

pages = "213--225",

editor = "T Verhallen and C Gaakeer and V Wiegerinck",

booktitle = "Demand Driven Chains and Networks",

publisher = "Reed business/ Elsevier",

}