Communicating with Consumers about the Supply Chain: The Role of Consumer Usage Situation

S. Wendel, B.G.C. Dellaert

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationDemand Driven Chains and Networks
EditorsT Verhallen, C Gaakeer, V Wiegerinck
Place of PublicationDen Haag
PublisherReed business/ Elsevier
Publication statusPublished - 1 Jan 2004

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