Communicating with Consumers about the Supply Chain: The Role of Consumer Usage Situation

S. Wendel, B.G.C. Dellaert

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationDemand Driven Chains and Networks
EditorsT Verhallen, C Gaakeer, V Wiegerinck
Place of PublicationDen Haag
PublisherReed business/ Elsevier
Pages213-225
Publication statusPublished - 1 Jan 2004

Cite this

Wendel, S., & Dellaert, B. G. C. (2004). Communicating with Consumers about the Supply Chain: The Role of Consumer Usage Situation. In T. Verhallen, C. Gaakeer, & V. Wiegerinck (Eds.), Demand Driven Chains and Networks (pp. 213-225). Reed business/ Elsevier.