Original language | German |
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Title of host publication | Sozialpsychologie wirtschaftlicher Prozesse |
Editors | Erich H. Witte |
Publisher | Pabst Science Publishers |
Pages | 62-87 |
ISBN (Print) | 978-3-936142-44-0 |
Publication status | Published - 2002 |
Externally published | Yes |
Cognitive Mapping von Marken: Sozialpsychologische Grundlagen eines ganzheitlichen Ansatzes
A. Müller, Kai J. Jonas
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional