Cognitive Mapping von Marken: Sozialpsychologische Grundlagen eines ganzheitlichen Ansatzes

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

Original language	German
Title of host publication	Sozialpsychologie wirtschaftlicher Prozesse
Editors	Erich H. Witte
Publisher	Pabst Science Publishers
Pages	62-87
ISBN (Print)	978-3-936142-44-0
Publication status	Published - 2002
Externally published	Yes

Cite this

@inbook{89eeb57babb0469aa5b05843fcc040a4,

title = "Cognitive Mapping von Marken: Sozialpsychologische Grundlagen eines ganzheitlichen Ansatzes",

author = "A. M{\"u}ller and Jonas, {Kai J.}",

year = "2002",

language = "German",

isbn = "978-3-936142-44-0",

pages = "62--87",

editor = "Witte, {Erich H.}",

booktitle = "Sozialpsychologie wirtschaftlicher Prozesse",

publisher = "Pabst Science Publishers",

address = "Germany",

}