Co-optation of Veganism

Outi Lundahl, Alex Henkel

Research output: Contribution to conferencePaperAcademic

Original languageEnglish
Pages13-13
Publication statusPublished - 2017
EventAmerican Marketing Association Winter conference 2017 - Orlando, Florida, United States
Duration: 17 Feb 201719 Feb 2017

Conference

ConferenceAmerican Marketing Association Winter conference 2017
CountryUnited States
CityOrlando, Florida
Period17/02/1719/02/17

Cite this

Lundahl, O., & Henkel, A. (2017). Co-optation of Veganism. 13-13. Paper presented at American Marketing Association Winter conference 2017, Orlando, Florida, United States.