| Original language | English |
|---|---|
| Pages (from-to) | 22-23 |
| Journal | Marketing News |
| Volume | Nov. 15 |
| Publication status | Published - 1 Jan 2008 |
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver
CMOs Take the Market's Pulse
- C. Moorman
Research output: Contribution to journal › Article › Academic › peer-review