| Original language | English |
|---|---|
| Pages (from-to) | 3-5 |
| Journal | Marketing Management |
| Publication status | Published - 1 Jan 2009 |
CMO Pessimism Waning
C. Moorman
Research output: Contribution to journal › Article › Academic › peer-review
C. Moorman
Research output: Contribution to journal › Article › Academic › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 3-5 |
| Journal | Marketing Management |
| Publication status | Published - 1 Jan 2009 |