@inbook{6641005a2fdd4907a0424b5d347d68b2,
title = "Claims",
abstract = "This chapter explores the regulation of nutrition and health claims in food marketing, emphasizing their role in informing consumers about the nutritional benefits and health effects of food products. Nutrition claims highlight the presence of specific nutrients, while health claims suggest relationships between food substances and health benefits. Codex Alimentarius guidelines serve as the foundation for global regulations, categorizing claims into nutrient content, comparative and function claims, among others. In the EU, all health claims require pre-market authorization based on stringent scientific evidence, while the United States allows both pre-approved health claims and qualified claims supported by emerging evidence. Australia and New Zealand permit self-substantiated claims alongside pre-approved claims. The regulatory differences are highlighted. Evolving challenges, such as the regulation of online and influencer-driven claims, are also discussed. The chapter concludes by underscoring the need for harmonized approaches to ensure consumer protection while fostering innovation in functional food markets.",
keywords = "European Food Safety Authority (EFSA), Food and Drug Administration (FDA), Food claims, nutrition claims, Food Standards Australia New Zealand (FSANZ), Health claims, Nutrition claims",
author = "\{de Boer\}, Alie",
note = "Publisher Copyright: {\textcopyright} The Editors and Contributors Severally 2025.",
year = "2025",
month = jan,
day = "1",
doi = "10.4337/9781802209709.00014",
language = "English",
isbn = "9781802209693",
series = "Elgar Concise Encyclopedias in Law",
publisher = "Edward Elgar Publishing",
pages = "33--37",
booktitle = "Elgar Concise Encyclopedia of Food Law",
address = "United Kingdom",
}