Circular business model experimentation: Demystifying assumptions

Jan Konietzko*, Brian Baldassarre, Phil Brown, Nancy Bocken, Erik Jan Hultink

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
Article number122596
Number of pages13
JournalJournal of Cleaner Production
Volume277
DOIs
Publication statusPublished - 20 Dec 2020

Keywords

  • Business model
  • Business model innovation
  • Circular economy
  • Lean startup
  • Effectuation
  • Experimentation
  • Sustainability
  • ECONOMY

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