Channel contract behavior: The role of risk attitudes, risk perceptions, and channel members' market structures

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)697-723
Number of pages27
JournalJournal of Business
Volume77
Issue number4
DOIs
Publication statusPublished - Oct 2004
Externally publishedYes

Keywords

  • CONVENTIONAL CHANNELS
  • MANUFACTURER POWER
  • DEVELOPING-COUNTRY
  • SHAREHOLDER VALUE
  • PERCEIVED RISK
  • PREFERENCES
  • DEPENDENCE
  • ORIENTATION
  • CHOICE
  • ASSETS

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