| Original language | English |
|---|---|
| Pages | 38-38 |
| Publication status | Published - 2017 |
| Event | American Marketing Association Winter conference 2017 - Orlando, Florida, United States Duration: 17 Feb 2017 → 19 Feb 2017 |
Conference
| Conference | American Marketing Association Winter conference 2017 |
|---|---|
| Country/Territory | United States |
| City | Orlando, Florida |
| Period | 17/02/17 → 19/02/17 |
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