Can in-store displays improve category sales and brand market share in online stores? A study on overall effectiveness and differences between display types in an online FMCG context

E. Breugelmans, K. Campo

Research output: Working paperProfessional

318 Downloads (Pure)
Original languageEnglish
Place of PublicationMaastricht
PublisherMETEOR, Maastricht University School of Business and Economics
Number of pages49
DOIs
Publication statusPublished - 1 Jan 2008

Publication series

SeriesMETEOR Research Memorandum
Number036

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