@techreport{b0d23b71b6d24491b81c506acfb39762,
title = "Can in-store displays improve category sales and brand market share in online stores? A study on overall effectiveness and differences between display types in an online FMCG context",
author = "E. Breugelmans and K. Campo",
year = "2008",
month = jan,
day = "1",
doi = "10.26481/umamet.2008036",
language = "English",
series = "METEOR Research Memorandum",
publisher = "METEOR, Maastricht University School of Business and Economics",
number = "036",
type = "WorkingPaper",
institution = "METEOR, Maastricht University School of Business and Economics",
}