Brand Preference: A Comparative Consumer Study in Selected EU Countries

G. Baourakis, G. Baltas, M. Izmiryan, N. Kalogeras

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)105-120
JournalRairo-Operations research
Volume7
Issue number1
Publication statusPublished - 1 Jan 2007

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