Brand personality creation through advertising

J. Ouwersloot, A. Tudorica

Research output: Working paper / PreprintWorking paper

1836 Downloads (Pure)
Original languageEnglish
Place of PublicationMaastricht
PublisherMETEOR, Maastricht University School of Business and Economics
Number of pages25
DOIs
Publication statusPublished - 1 Jan 2001

Publication series

SeriesMETEOR Research Memorandum
Number039

Cite this