Brand personality creation through advertising

J. Ouwersloot, A. Tudorica

Research output: Working paperProfessional

1719 Downloads (Pure)
Original languageEnglish
Place of PublicationMaastricht
PublisherMETEOR, Maastricht University School of Business and Economics
Number of pages25
Publication statusPublished - 1 Jan 2001

Publication series

SeriesMETEOR Research Memorandum
Number039

Cite this

Ouwersloot, J., & Tudorica, A. (2001). Brand personality creation through advertising. METEOR, Maastricht University School of Business and Economics. METEOR Research Memorandum, No. 039