Boost customer loyalty with online support: the case of mobile telecoms providers

A.C.R. van Riel, V.M. Liljander, J.G.A.M. Lemmink, A.C.P. Streukens

Research output: Working paperProfessional

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Original languageEnglish
Place of PublicationMaastricht
PublisherMETEOR, Maastricht University School of Business and Economics
Number of pages37
DOIs
Publication statusPublished - 1 Jan 2003

Publication series

SeriesMETEOR Research Memorandum
Number014

Cite this

van Riel, A. C. R., Liljander, V. M., Lemmink, J. G. A. M., & Streukens, A. C. P. (2003). Boost customer loyalty with online support: the case of mobile telecoms providers. METEOR, Maastricht University School of Business and Economics. METEOR Research Memorandum, No. 014 https://doi.org/10.26481/umamet.2003014