Boost Customer Loyalty With Online Support: The Case of Mobile Telecoms Providers

A.C.R. van Riel, J.G.A.M. Lemmink, A.C.P. Streukens, V.M. Liljander

Research output: Contribution to journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	4-23
Journal	International Journal of Internet Marketing and Advertising
Volume	1
Issue number	1
DOIs	https://doi.org/10.1504/IJIMA.2004.003687
Publication status	Published - 1 Jan 2004

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title = "Boost Customer Loyalty With Online Support: The Case of Mobile Telecoms Providers",

author = "{van Riel}, A.C.R. and J.G.A.M. Lemmink and A.C.P. Streukens and V.M. Liljander",

year = "2004",

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AU - van Riel, A.C.R.

AU - Lemmink, J.G.A.M.

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AU - Liljander, V.M.

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