Beliefs about fat Why do we hold beliefs about fat and why and how do we study these beliefs?

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic


During a recent focus group discussion on meat products an elderly man claimed that he certainly liked his meat. He was convinced that eating meat makes people strong and healthy and he also liked the taste. Therefore, he ate meat every day and a meal without meat he did not consider a meal at all. One of the other participants was a younger woman. She definitely had a different opinion. She argued that meat is nothing more than the product of unnecessary killing, is not a necessary part of a healthy diet in the first place, and just tastes lousy. She was a vegetarian.keywordsbehavioural controlhealth belief modelnutrition educationnormative beliefperceive behavioural controlthese keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
Original languageEnglish
Title of host publicationFood, people and society
EditorsLJ Frewer, E Risvik, H Schifferstein
Place of PublicationBerlin
PublisherSpringer Verlag
ISBN (Print)3-540-41521-1
Publication statusPublished - 1 Jan 2001

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