Augmenting Organizational Change and Strategy Activities: Leveraging Generative Artificial Intelligence

R. Kanitz*, K. Gonzalez, R. Briker, T. Straatmann

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

Abstract

In this scoping essay, we discuss the potential for generative artificial intelligence (GAI) to shape the work of organizational change, development, or strategy implementation professionals. Using a case example of a culture change initiative, we illustrate how practitioners can benefit from using GAI tools to augment relevant change activities in planning initiative content and roll-out, mobilizing stakeholders, and monitoring initiative progress. We conclude with a reflection on the limitations of GAI systems and outline directions for future research related to (1) stakeholder responses to GAI, (2) GAI impact on the nature of change work, and (3) GAI value creation for change work and unintended consequences of GAI use.
Original languageEnglish
Pages (from-to)345-363
Number of pages19
JournalJournal of Applied Behavioral Science
Volume59
Issue number3
Early online date1 Apr 2023
DOIs
Publication statusPublished - Sept 2023

Keywords

  • change management
  • digital technology
  • artificial intelligence
  • strategy implementation
  • MANAGEMENT
  • ALGORITHMS
  • RESISTANCE
  • PEOPLE
  • VALUES

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