Artisan entrepreneurial behaviour: A research agenda

There has been an increasing interest in artisan entrepreneurship, which involves the marketing of creative assets in which manual techniques take precedence and emphasises the close link between products and a specific place or tradition. This growing body of research has yielded significant insight into artisan entrepreneurs’ goals, motives and the benefits of networking for resource accrual. There is limited research on how entrepreneurial behaviour manifests within this particular domain of contemporary entrepreneurship. Much of the extant research has focused on micro-and meso-levels of analysis with little attention paid to the impact of macro-level institutional and contextual factors on artisans’ entrepreneurial behaviour. This chapter provides an overview of research at different levels of analysis and presents an agenda for future research.