Antecedents of industrial brand equity: an empirical study

A.C.R. van Riel, C.F.W. Pahud de Mortanges, A.C.P. Streukens

Research output: Working paperProfessional

190 Downloads (Pure)
Original languageEnglish
Place of PublicationMaastricht
PublisherMETEOR, Maastricht University School of Business and Economics
Number of pages19
DOIs
Publication statusPublished - 1 Jan 2004

Publication series

SeriesMETEOR Research Memorandum
Number011

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