Antecedents of industrial brand equity: an empirical study

A.C.R. van Riel, C.F.W. Pahud de Mortanges, A.C.P. Streukens

Research output: Working paperProfessional

206 Downloads (Pure)
Original languageEnglish
Place of PublicationMaastricht
PublisherMETEOR, Maastricht University School of Business and Economics
Number of pages19
DOIs
Publication statusPublished - 1 Jan 2004

Publication series

SeriesMETEOR Research Memorandum
Number011

Cite this

van Riel, A. C. R., Pahud de Mortanges, C. F. W., & Streukens, A. C. P. (2004). Antecedents of industrial brand equity: an empirical study. METEOR, Maastricht University School of Business and Economics. METEOR Research Memorandum, No. 011 https://doi.org/10.26481/umamet.2004011