@techreport{fdd734691e5f410991ca40476323eb6c,
title = "Antecedents of industrial brand equity: an empirical study",
author = "{van Riel}, A.C.R. and {Pahud de Mortanges}, C.F.W. and A.C.P. Streukens",
year = "2004",
month = jan,
day = "1",
doi = "10.26481/umamet.2004011",
language = "English",
series = "METEOR Research Memorandum",
publisher = "METEOR, Maastricht University School of Business and Economics",
number = "011",
type = "WorkingPaper",
institution = "METEOR, Maastricht University School of Business and Economics",
}