An informational framework for studying social norms

Social norms are widely regarded in the social sciences as key drivers of human behaviour, and their importance is increasingly recognized in the field of economics. While a late starter on the topic of social norms, the methodological rigour of experimental economics has a lot to contribute to advance our understanding of this complex phenomenon. This chapter provides a general framework for studying norms and norm-related behaviour, a compendium of experimental tools already developed for investigating these topics, and the authors’ views on the most important avenues for future research.