An implicit cognition, associative memory framework for addiction

This chapter outlines a framework that applies basic research on implicit cognition and associative memory to addictive behaviours. The framework helps provide a basis for continued development of cognitive theories of addiction, and suggests how the approach can foster prevention and cessation efforts. Findings and theories from neural systems, memory, implicit processes and addiction research are considered in an attempt to derive basic principles for the framework. Measurement domains are briefly summarized. Concepts from this framework are compared with related ideas, from expectancy and cue-reactivity research areas. This framework calls for a greater focus on the specific principles derived from basic cognitive research in multiple disciplines and encourages more attempts at integration across these areas.