Alcohol Sales to Underage Buyers in the Netherlands in 2011 and 2013

J.J. van Hoof; R.T.J. Roodbeen; J. Krokké; J.F. Gosselt; K. Schelleman-Offermans

doi:10.1016/j.jadohealth.2014.11.025

Alcohol Sales to Underage Buyers in the Netherlands in 2011 and 2013

J.J. van Hoof^*, R.T.J. Roodbeen, J. Krokké, J.F. Gosselt, K. Schelleman-Offermans

^*Corresponding author for this work

Research output: Contribution to journal › Article › Academic › peer-review

Abstract

PURPOSE: Measuring vendors' compliance and possible change in compliance with the legal age limits on alcohol sales in 2011 and 2013. METHODS: In 2011 and 2013, representative mystery shopping studies were conducted. In total, 2,737 underage mystery shopping alcohol purchase attempts were conducted both in off-premise (supermarkets, liquor stores, and take away restaurants) and on-premise (bars and sports bars) outlets as well as from alcohol home delivery services. RESULTS: Average compliance increased significantly from 28.2% in 2011 to 46.5% in 2013, and asking proof of age (ID) also increased significantly from 43.9% in 2011 to 54.1% in 2013. CONCLUSIONS: Both asking proof of age and, ultimately, compliance with the legal age limits increased significantly. Nevertheless, still 53.5% of the adolescents could purchase alcohol themselves, which makes alcohol largely available through the various premises.

Original language	English
Pages (from-to)	468-470
Number of pages	3
Journal	Journal of Adolescent Health
Volume	56
Issue number	4
DOIs	https://doi.org/10.1016/j.jadohealth.2014.11.025
Publication status	Published - Apr 2015

Keywords

Underage alcohol sales
Mystery shopping
Compliance
Legal age limits
YOUTH
INTERVENTION

Access to Document

10.1016/j.jadohealth.2014.11.025

Cite this

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title = "Alcohol Sales to Underage Buyers in the Netherlands in 2011 and 2013",

abstract = "PURPOSE: Measuring vendors' compliance and possible change in compliance with the legal age limits on alcohol sales in 2011 and 2013. METHODS: In 2011 and 2013, representative mystery shopping studies were conducted. In total, 2,737 underage mystery shopping alcohol purchase attempts were conducted both in off-premise (supermarkets, liquor stores, and take away restaurants) and on-premise (bars and sports bars) outlets as well as from alcohol home delivery services. RESULTS: Average compliance increased significantly from 28.2% in 2011 to 46.5% in 2013, and asking proof of age (ID) also increased significantly from 43.9% in 2011 to 54.1% in 2013. CONCLUSIONS: Both asking proof of age and, ultimately, compliance with the legal age limits increased significantly. Nevertheless, still 53.5% of the adolescents could purchase alcohol themselves, which makes alcohol largely available through the various premises.",

keywords = "Underage alcohol sales, Mystery shopping, Compliance, Legal age limits, YOUTH, INTERVENTION",

author = "{van Hoof}, J.J. and R.T.J. Roodbeen and J. Krokk{\'e} and J.F. Gosselt and K. Schelleman-Offermans",

year = "2015",

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doi = "10.1016/j.jadohealth.2014.11.025",

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AU - van Hoof, J.J.

AU - Roodbeen, R.T.J.

AU - Krokké, J.

AU - Gosselt, J.F.

AU - Schelleman-Offermans, K.

PY - 2015/4

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N2 - PURPOSE: Measuring vendors' compliance and possible change in compliance with the legal age limits on alcohol sales in 2011 and 2013. METHODS: In 2011 and 2013, representative mystery shopping studies were conducted. In total, 2,737 underage mystery shopping alcohol purchase attempts were conducted both in off-premise (supermarkets, liquor stores, and take away restaurants) and on-premise (bars and sports bars) outlets as well as from alcohol home delivery services. RESULTS: Average compliance increased significantly from 28.2% in 2011 to 46.5% in 2013, and asking proof of age (ID) also increased significantly from 43.9% in 2011 to 54.1% in 2013. CONCLUSIONS: Both asking proof of age and, ultimately, compliance with the legal age limits increased significantly. Nevertheless, still 53.5% of the adolescents could purchase alcohol themselves, which makes alcohol largely available through the various premises.

AB - PURPOSE: Measuring vendors' compliance and possible change in compliance with the legal age limits on alcohol sales in 2011 and 2013. METHODS: In 2011 and 2013, representative mystery shopping studies were conducted. In total, 2,737 underage mystery shopping alcohol purchase attempts were conducted both in off-premise (supermarkets, liquor stores, and take away restaurants) and on-premise (bars and sports bars) outlets as well as from alcohol home delivery services. RESULTS: Average compliance increased significantly from 28.2% in 2011 to 46.5% in 2013, and asking proof of age (ID) also increased significantly from 43.9% in 2011 to 54.1% in 2013. CONCLUSIONS: Both asking proof of age and, ultimately, compliance with the legal age limits increased significantly. Nevertheless, still 53.5% of the adolescents could purchase alcohol themselves, which makes alcohol largely available through the various premises.

KW - Underage alcohol sales

KW - Mystery shopping

KW - Compliance

KW - Legal age limits

KW - YOUTH

KW - INTERVENTION

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