AI is Changing the World: Achieving the Promise, Minimizing the Peril

Dhruv Grewal; Abhijit Guha; Marc Becker

doi:10.1177/02761467241289573

AI is Changing the World: Achieving the Promise, Minimizing the Peril

Dhruv Grewal, Abhijit Guha, Marc Becker^*

^*Corresponding author for this work

Research output: Contribution to journal › Article › Academic › peer-review

Abstract

Grewal, Guha, and Becker (2024; GGB) provided an initial position paper, outlining the promises and perils of AI, as well as three grand societal challenges linked to AI. Seven sets of researchers have provided insightful commentaries in response to GGB (2024), in efforts that introduce new themes or else challenge some of the initial claims. With this response paper, we summarize those commentaries, clarify points of agreement and contrast, and augment the themes in GGB (2024) based on the insights gained from the commentaries. Specifically, we present two additional grand societal challenges linked to AI, reflecting our continued dedication to broadening discussions about both the promises and the perils of AI.

Original language	English
Pages (from-to)	936-947
Number of pages	12
Journal	Journal of Macromarketing
Volume	44
Issue number	4
DOIs	https://doi.org/10.1177/02761467241289573
Publication status	Published - 1 Oct 2024

Keywords

artificial intelligence
public policy
societal challenges

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AI is Changing the World: Achieving the Promise, Minimizing the Peril

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