Advertising Strategies for Anti-Smoking Messages across Cultures: An Examination of Directed Consequences

C. Miller, B.P.J. Foubert, J. Reardon, I. Vida

Research output: Contribution to journal › Article › Academic

Original language	English
Pages (from-to)	515-533
Journal	International Journal of Market Research
Volume	49
Issue number	4
Publication status	Published - 1 Jan 2007

Cite this

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title = "Advertising Strategies for Anti-Smoking Messages across Cultures: An Examination of Directed Consequences",

author = "C. Miller and B.P.J. Foubert and J. Reardon and I. Vida",

year = "2007",

month = jan,

day = "1",

language = "English",

volume = "49",

pages = "515--533",

journal = "International Journal of Market Research",

issn = "1470-7853",

publisher = "Market Research Society",

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T1 - Advertising Strategies for Anti-Smoking Messages across Cultures: An Examination of Directed Consequences

AU - Miller, C.

AU - Foubert, B.P.J.

AU - Reardon, J.

AU - Vida, I.

PY - 2007/1/1

Y1 - 2007/1/1

M3 - Article

VL - 49

SP - 515

EP - 533

JO - International Journal of Market Research

JF - International Journal of Market Research

SN - 1470-7853

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