Advertising Strategies for Anti-Smoking Messages across Cultures: An Examination of Directed Consequences

C. Miller, B.P.J. Foubert, J. Reardon, I. Vida

Research output: Contribution to journalArticleAcademic

Original languageEnglish
Pages (from-to)515-533
JournalInternational Journal of Market Research
Volume49
Issue number4
Publication statusPublished - 1 Jan 2007

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