Addressing the design-implementation gap of sustainable business models by prototyping: A tool for planning and executing small-scale pilots

Brian Baldassarre*, Jan Konietzko, Phil Brown, Giulia Calabretta, Nancy Bocken, Ingo O. Karpen, Erik Jan Hultink

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
Article number120295
Number of pages15
JournalJournal of Cleaner Production
Volume255
DOIs
Publication statusPublished - 10 May 2020

Keywords

  • Sustainable innovation
  • Business model innovation
  • Business experimentation
  • Design thinking
  • Implementation
  • Prototyping
  • CIRCULAR ECONOMY
  • INNOVATION
  • THINKING
  • FIELD
  • EXPERIMENTATION
  • TECHNOLOGY
  • ACCEPTANCE
  • MANAGEMENT

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