@article{835c569e86cd41d0a99dd3a3ea4117dc,
title = "Addressing the design-implementation gap of sustainable business models by prototyping: A tool for planning and executing small-scale pilots",
keywords = "Sustainable innovation, Business model innovation, Business experimentation, Design thinking, Implementation, Prototyping, CIRCULAR ECONOMY, INNOVATION, THINKING, FIELD, EXPERIMENTATION, TECHNOLOGY, ACCEPTANCE, MANAGEMENT",
author = "Brian Baldassarre and Jan Konietzko and Phil Brown and Giulia Calabretta and Nancy Bocken and Karpen, {Ingo O.} and Hultink, {Erik Jan}",
year = "2020",
month = may,
day = "10",
doi = "10.1016/j.jclepro.2020.120295",
language = "English",
volume = "255",
journal = "Journal of Cleaner Production",
issn = "0959-6526",
publisher = "ELSEVIER SCI LTD",
}