A surprise for you and me? The effect of surprise appeals and choices for close others on consumption experience

Anika Schumacher

Research output: ThesisDoctoral ThesisInternal

302 Downloads (Pure)
Original languageEnglish
Awarding Institution
  • Maastricht University
Supervisors/Advisors
  • Goukens - Mertens, Caroline, Supervisor
  • Geyskens, Kelly, Advisor
Award date20 Jun 2019
Place of PublicationMaastricht
Publisher
Print ISBNs9789461829573
DOIs
Publication statusPublished - 2019

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