TY - JOUR
T1 - A segmentation analysis: the case of photovoltaic in the Netherlands
AU - Vasseur, V.
AU - Kemp, R.
N1 - Export Date: 8 December 2016
Correspondence Address: Vasseur, V.; International Centre for Integrated Assessment and Sustainable Development, University Maastricht, P.O. Box 616, Netherlands; email: [email protected]
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PY - 2015/12/1
Y1 - 2015/12/1
N2 - The paper presents the results of a survey analysis into the adoption and non-adoption of solar PV in Dutch households. It is based on a survey under 817 households undertaken in 2012. Households are aggregated into 4 groups based on whether the adoption is voluntary or involuntary (when people buy a house with solar panels) and whether or not the household can be considered a potential adopter or rejecter. For these four groups, we study and compare the characteristics of adopters and nonadopters of solar PV. Non-adopters are broken down in two groups: rejecters and potential adopters. The segmentation analysis gives more specific insight in the adoption of PV but can also be used to insight in the adoption of other technologies and/or in other countries.
AB - The paper presents the results of a survey analysis into the adoption and non-adoption of solar PV in Dutch households. It is based on a survey under 817 households undertaken in 2012. Households are aggregated into 4 groups based on whether the adoption is voluntary or involuntary (when people buy a house with solar panels) and whether or not the household can be considered a potential adopter or rejecter. For these four groups, we study and compare the characteristics of adopters and nonadopters of solar PV. Non-adopters are broken down in two groups: rejecters and potential adopters. The segmentation analysis gives more specific insight in the adoption of PV but can also be used to insight in the adoption of other technologies and/or in other countries.
KW - Photovoltaic (PV)
KW - Technology adoption
KW - The Netherlands
KW - Behavioral research
KW - Broken down
KW - Four-group
KW - Netherlands
KW - Photovoltaic
KW - Segmentation analysis
KW - Solar panels
KW - Survey analysis
KW - Surveys
KW - household energy
KW - photovoltaic system
KW - solar power
KW - technology adoption
U2 - 10.1007/s12053-015-9340-8
DO - 10.1007/s12053-015-9340-8
M3 - Article
SN - 1570-646X
VL - 8
SP - 1105
EP - 1123
JO - Energy Efficiency
JF - Energy Efficiency
IS - 6
ER -