A segmentation analysis: the case of photovoltaic in the Netherlands

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Abstract

The paper presents the results of a survey analysis into the adoption and non-adoption of solar PV in Dutch households. It is based on a survey under 817 households undertaken in 2012. Households are aggregated into 4 groups based on whether the adoption is voluntary or involuntary (when people buy a house with solar panels) and whether or not the household can be considered a potential adopter or rejecter. For these four groups, we study and compare the characteristics of adopters and nonadopters of solar PV. Non-adopters are broken down in two groups: rejecters and potential adopters. The segmentation analysis gives more specific insight in the adoption of PV but can also be used to insight in the adoption of other technologies and/or in other countries. © 2015, The Author(s).
Original languageEnglish
Pages (from-to)1105-1123
Number of pages19
JournalEnergy Efficiency
Volume8
Issue number6
DOIs
Publication statusPublished - 2015

Keywords

  • Photovoltaic (PV)
  • Technology adoption
  • The Netherlands
  • Behavioral research
  • Broken down
  • Four-group
  • Netherlands
  • Photovoltaic
  • Segmentation analysis
  • Solar panels
  • Survey analysis
  • Surveys
  • household energy
  • photovoltaic system
  • solar power
  • technology adoption

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