Abstract
| Original language | English |
|---|---|
| Pages (from-to) | 1105-1123 |
| Number of pages | 19 |
| Journal | Energy Efficiency |
| Volume | 8 |
| Issue number | 6 |
| DOIs | |
| Publication status | Published - 2015 |
Keywords
- Photovoltaic (PV)
- Technology adoption
- The Netherlands
- Behavioral research
- Broken down
- Four-group
- Netherlands
- Photovoltaic
- Segmentation analysis
- Solar panels
- Survey analysis
- Surveys
- household energy
- photovoltaic system
- solar power
- technology adoption
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A segmentation analysis: the case of photovoltaic in the Netherlands. / Vasseur, V.; Kemp, R.
In: Energy Efficiency, Vol. 8, No. 6, 2015, p. 1105-1123.Research output: Contribution to journal › Article › Academic › peer-review
TY - JOUR
T1 - A segmentation analysis: the case of photovoltaic in the Netherlands
AU - Vasseur, V.
AU - Kemp, R.
N1 - Export Date: 8 December 2016 Correspondence Address: Vasseur, V.; International Centre for Integrated Assessment and Sustainable Development, University Maastricht, P.O. Box 616, Netherlands; email: veronique.vasseur@maastrichtuniversity.nl References: Abell, D.F., Hammond, J., (1979), Strategic market planning, problems and anallytical approaches, Prentice-HallAxsen, J., TyreeHageman, J., Lentz, A., Lifestyle practices and pro-environmental technology (2012) Ecological Economics (82), pp. 64-74; Beal, G.M., Bohlen, J.M., The diffusion process. Special Report No. 18 (Vol. (reprinted 1-67, 10-71, 5-75, and 11-81)). Ames, Iowa: Cooperative Extension Service (1957) lowa State University of Science and Technology; Beal, G.M., Rogers, E.M., Bohlen, J.M., Validity of the concept of stages in the adoption process (1957) Rural Sociology, 22 (2), pp. 166-168; Beane, T.P., Ennis, D.M., Market segmentation: a review (1987) European Journal of Marketing, 21 (5), pp. 20-42; http://www.censydiam.com/modelexplained.asp, Censydiam (2011). The Censydiam model explained. Accessed October 4 2011Coppens, A., Oosterlynck, S., (2008) Leefstijlbenaderingen en ruimtelijk gedrag. Een literatuurstudie naar uitdagingen voor het ruimtelijk beleid. Rapport Globale Maatschappelijke Dynamiek I - Leefstijlen, , Steunpunt Ruimte en Wonen, Heverlee; de Wit, M., (2003) Segmentatie: Hoe doe je dat?, , Kluwer, Amsterdam; Doornbos, L., (2004) Vraaggestuurd werken en segmentatie. Veranderd ondernemen in de non-profisector, , Elsevier Gezondheidszorg, Maarssen; (2012) Mosaic Huishouden, , Van database naar klantgesegmenteerde communicatie Den Haag, Experian Nederland B.V; Faiers, A., Neame, C., Consumer attitudes towards domestic solar power systems (2006) Energy Policy, 34 (14), pp. 1797-1806; Feather, N.T., (1975) Values in Education and Society, , Free Press, New York; Gankema, H.G.J., Wedel, M., (1992) Marktsegmentatieonderzoek in theorie en praktijk. In Recente Ontwikkelingen in het Marktonderzoek (Vol. Jaarboek 1992-’93, pp. 207-222), , De Vrieseborch, Haarlem; Geest, T., Jansen, J., Mogulkoç, E., Vries, P., Vries, S., (2008) Segmentation and E- Government; a literature review, , Universiteit Twente &, Telematica Instituut; Hawkins D, Mothersbaugh D, & Best R (2007). Consumer Behavior: Building Marketing Strategy (10th ed.)Heitgerd, J.L., Lee, C.V., A new look at neighborhoods near National Priorities List sites (2003) Social Science & Medicine, 57 (6), pp. 1117-1126; Hessing, E., Reuling, A.M.H., Waarden in Nederland: segmentatie van doelgroepen (2003) In MarktOnderzoekAssociaties Jaarboek, 2003, pp. 163-175; (2010) Technology Roadmap. Solar photovoltaic energy, , International Energy Agency, Paris; Jager, W., Stimulating the diffusion of photovoltaic systems: a behavioural perspective (2006) Energy Policy, 34, pp. 1935-1943; Jahn, U., Nasse, W., Operational Performance of Grid-connected PV Systems on Buildings in Germany (2004) Progress in Photovoltaics: Research and applications, 12 (6), pp. 441-448; Kahle, L.R., Beatty, S.E., Homer, P., Alternative measurement approaches to consumer values: the list of values (LOV) and values and life style (VALS) (1986) Journal of Consumer Research, 13 (3), pp. 405-409; Labay, D.G., Kinnear, T.C., Exploring the consumer decision process in the adoption of solar energy systems (1981) Journal of Consumer Research, 8 (3), pp. 271-278; Maslow, A.H., (1954) Motivation and Personality, , Harper, New York; Meijer, E., Waning, E., Dubbeldam, B., (2008) Klantsegmentatie: Nederlandse openbare bibliotheken, , Cultuur onderzoeken, de kunst van cultuurmarketing, Rotterdam; Mitchell, A., (1983) Nine American lifestyles: Who we are and where we are going, , New York, NY: MacMillan; Mentality™-model (2010) Accessed February, p. 7; Burgerschapsstijlen (2010) Accessed February, p. 7; http://www.netmba.com/marketing/market/segmentation/, NetMBA (2010). Market Segmentation. Accessed 26 October 2012Pedersen, L., The dynamics of green consumption: a matter of visibility? (2000) Journal of Environmental Policy & Planning, 2 (3), pp. 193-210; Reisman, D., Glazer, N., Denney, R., (1950) The Lonely Crowd, , Yale University Press, New Haven; Rogers, E.M., (2003) Diffusion of innovations, , The Free Press, New York; Rokeach, M., (1973) The Nature of Human Values, , Free Press, New York; Sachs, W., Are energy-intensive life-images fading? The cultural meaning of the automobile in transition (1983) Journal of Economic Psychology, 3 (4), pp. 347-365; Schiffman, L.G., Kanuk, L.L., (2010) Consumer Behavior - Global Edition, , Prentice Hall, New Jersey; http://www.smartagent.nl/, Smartagent (2011). Het BSR-model. Accessed October 4 2011http://www.tns-nipo.com/expertise/business-solutions/win2/, TNS-NIPO (2011). Het WIN- model. Accessed october 4 2011http://trendbox.nl/, Trendbox (2011). Trends: life & living. Accessed October 4 2011Wedel, M., Kamakura, W.A., (2000) Market segmentation: conceptual and methodological foundations, , Kluwer, Dordrecht
PY - 2015
Y1 - 2015
N2 - The paper presents the results of a survey analysis into the adoption and non-adoption of solar PV in Dutch households. It is based on a survey under 817 households undertaken in 2012. Households are aggregated into 4 groups based on whether the adoption is voluntary or involuntary (when people buy a house with solar panels) and whether or not the household can be considered a potential adopter or rejecter. For these four groups, we study and compare the characteristics of adopters and nonadopters of solar PV. Non-adopters are broken down in two groups: rejecters and potential adopters. The segmentation analysis gives more specific insight in the adoption of PV but can also be used to insight in the adoption of other technologies and/or in other countries. © 2015, The Author(s).
AB - The paper presents the results of a survey analysis into the adoption and non-adoption of solar PV in Dutch households. It is based on a survey under 817 households undertaken in 2012. Households are aggregated into 4 groups based on whether the adoption is voluntary or involuntary (when people buy a house with solar panels) and whether or not the household can be considered a potential adopter or rejecter. For these four groups, we study and compare the characteristics of adopters and nonadopters of solar PV. Non-adopters are broken down in two groups: rejecters and potential adopters. The segmentation analysis gives more specific insight in the adoption of PV but can also be used to insight in the adoption of other technologies and/or in other countries. © 2015, The Author(s).
KW - Photovoltaic (PV)
KW - Technology adoption
KW - The Netherlands
KW - Behavioral research
KW - Broken down
KW - Four-group
KW - Netherlands
KW - Photovoltaic
KW - Segmentation analysis
KW - Solar panels
KW - Survey analysis
KW - Surveys
KW - household energy
KW - photovoltaic system
KW - solar power
KW - technology adoption
U2 - 10.1007/s12053-015-9340-8
DO - 10.1007/s12053-015-9340-8
M3 - Article
SN - 1570-646X
VL - 8
SP - 1105
EP - 1123
JO - Energy Efficiency
JF - Energy Efficiency
IS - 6
ER -