A place called home : the role of identification in the post-dissolution phase of a customer relationship with a place brand

K.I.J. Sillen

Research output: ThesisDoctoral ThesisInternal

222 Downloads (Pure)
Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • Maastricht University
Supervisors/Advisors
  • Odekerken - Schröder, Gaby, Supervisor
  • Wetzels, Martin, Supervisor
Award date27 Feb 2014
Place of PublicationMaastricht
Publisher
Print ISBNs9789461593085
Publication statusPublished - 1 Jan 2014

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