A multidimensional approach to measuring attribute importance

K van Ittersum*, Joost M.E. Pennings, B Wansink, HCM van Trijp

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

Original languageEnglish
Title of host publicationADVANCES IN CONSUMER RESEARCH, VOLUME XXXI
EditorsBE Kahn, MF Luce
PublisherAssociation for Consumer Research
Pages86-87
Number of pages2
ISBN (Print)0-915552-53-1
Publication statusPublished - 2004
Externally publishedYes
EventConference of the Association-for-Consumer-Research (ACR 2003) - Toronto, Canada
Duration: 8 Oct 20038 Oct 2003

Publication series

SeriesADVANCES IN CONSUMER RESEARCH
Volume31
ISSN0098-9258

Conference

ConferenceConference of the Association-for-Consumer-Research (ACR 2003)
CountryCanada
CityToronto
Period8/10/038/10/03

Keywords

  • WEIGHTS
  • MODELS
  • ELICITATION
  • POLICY

Cite this

van Ittersum, K., Pennings, J. M. E., Wansink, B., & van Trijp, HCM. (2004). A multidimensional approach to measuring attribute importance. In BE. Kahn, & MF. Luce (Eds.), ADVANCES IN CONSUMER RESEARCH, VOLUME XXXI (pp. 86-87). Association for Consumer Research. ADVANCES IN CONSUMER RESEARCH, Vol.. 31