A multidimensional approach to measuring attribute importance

K van Ittersum*, Joost M.E. Pennings, B Wansink, HCM van Trijp

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

Abstract

Identifying product attributes that are important in consumer judgments is a key objective of consumer research. Unfortunately, the many available methods to identify important attributes often lack convergent and nomological validity. The objective of this research is to gain a better understanding of the determinants of this lack of validity and to outline a framework that will provide convergence for future studies. As such, this research is an important first step in identifying and developing methods that enable both practitioners and scholars to improve the validity of attribute importance measurement.
Original languageEnglish
Title of host publicationADVANCES IN CONSUMER RESEARCH, VOLUME XXXI
EditorsBE Kahn, MF Luce
PublisherAssociation for Consumer Research
Pages86-87
Number of pages2
ISBN (Print)0-915552-53-1
Publication statusPublished - 2004
Externally publishedYes
EventConference of the Association-for-Consumer-Research (ACR 2003) - Toronto, Canada
Duration: 8 Oct 20038 Oct 2003

Publication series

SeriesADVANCES IN CONSUMER RESEARCH
Volume31
ISSN0098-9258

Conference

ConferenceConference of the Association-for-Consumer-Research (ACR 2003)
Country/TerritoryCanada
CityToronto
Period8/10/038/10/03

Keywords

  • WEIGHTS
  • MODELS
  • ELICITATION
  • POLICY

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