A multidimensional approach to measuring attribute importance

K van Ittersum; Joost M.E. Pennings; B Wansink; HCM van Trijp

A multidimensional approach to measuring attribute importance

K van Ittersum^*, Joost M.E. Pennings, B Wansink, HCM van Trijp

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceeding › Academic › peer-review

Abstract

Identifying product attributes that are important in consumer judgments is a key objective of consumer research. Unfortunately, the many available methods to identify important attributes often lack convergent and nomological validity. The objective of this research is to gain a better understanding of the determinants of this lack of validity and to outline a framework that will provide convergence for future studies. As such, this research is an important first step in identifying and developing methods that enable both practitioners and scholars to improve the validity of attribute importance measurement.

Original language	English
Title of host publication	ADVANCES IN CONSUMER RESEARCH, VOLUME XXXI
Editors	BE Kahn, MF Luce
Publisher	Association for Consumer Research
Pages	86-87
Number of pages	2
ISBN (Print)	0-915552-53-1
Publication status	Published - 2004
Externally published	Yes
Event	Conference of the Association-for-Consumer-Research (ACR 2003) - Toronto, Canada Duration: 8 Oct 2003 → 8 Oct 2003

Publication series

Series	ADVANCES IN CONSUMER RESEARCH
Volume	31
ISSN	0098-9258

Conference

Conference	Conference of the Association-for-Consumer-Research (ACR 2003)
Country/Territory	Canada
City	Toronto
Period	8/10/03 → 8/10/03

Keywords

WEIGHTS
MODELS
ELICITATION
POLICY

Cite this

@inproceedings{5927f829ebb54b378af8fae881a50af6,

title = "A multidimensional approach to measuring attribute importance",

abstract = "Identifying product attributes that are important in consumer judgments is a key objective of consumer research. Unfortunately, the many available methods to identify important attributes often lack convergent and nomological validity. The objective of this research is to gain a better understanding of the determinants of this lack of validity and to outline a framework that will provide convergence for future studies. As such, this research is an important first step in identifying and developing methods that enable both practitioners and scholars to improve the validity of attribute importance measurement.",

keywords = "WEIGHTS, MODELS, ELICITATION, POLICY",

author = "{van Ittersum}, K and Pennings, {Joost M.E.} and B Wansink and {van Trijp}, HCM",

year = "2004",

language = "English",

isbn = "0-915552-53-1",

series = "ADVANCES IN CONSUMER RESEARCH",

publisher = "Association for Consumer Research",

pages = "86--87",

editor = "BE Kahn and MF Luce",

booktitle = "ADVANCES IN CONSUMER RESEARCH, VOLUME XXXI",

address = "United States",

note = "Conference of the Association-for-Consumer-Research (ACR 2003) ; Conference date: 08-10-2003 Through 08-10-2003",

}

van Ittersum, K, Pennings, JME, Wansink, B & van Trijp, HCM 2004, A multidimensional approach to measuring attribute importance. in BE Kahn & MF Luce (eds), ADVANCES IN CONSUMER RESEARCH, VOLUME XXXI. Association for Consumer Research, ADVANCES IN CONSUMER RESEARCH, vol. 31, pp. 86-87, Conference of the Association-for-Consumer-Research (ACR 2003), Toronto, Canada, 8/10/03.

A multidimensional approach to measuring attribute importance. / van Ittersum, K; Pennings, Joost M.E.; Wansink, B et al.
ADVANCES IN CONSUMER RESEARCH, VOLUME XXXI. ed. / BE Kahn; MF Luce. Association for Consumer Research, 2004. p. 86-87 (ADVANCES IN CONSUMER RESEARCH, Vol. 31).

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceeding › Academic › peer-review

TY - GEN

T1 - A multidimensional approach to measuring attribute importance

AU - van Ittersum, K

AU - Pennings, Joost M.E.

AU - Wansink, B

AU - van Trijp, HCM

PY - 2004

Y1 - 2004

N2 - Identifying product attributes that are important in consumer judgments is a key objective of consumer research. Unfortunately, the many available methods to identify important attributes often lack convergent and nomological validity. The objective of this research is to gain a better understanding of the determinants of this lack of validity and to outline a framework that will provide convergence for future studies. As such, this research is an important first step in identifying and developing methods that enable both practitioners and scholars to improve the validity of attribute importance measurement.

AB - Identifying product attributes that are important in consumer judgments is a key objective of consumer research. Unfortunately, the many available methods to identify important attributes often lack convergent and nomological validity. The objective of this research is to gain a better understanding of the determinants of this lack of validity and to outline a framework that will provide convergence for future studies. As such, this research is an important first step in identifying and developing methods that enable both practitioners and scholars to improve the validity of attribute importance measurement.

KW - WEIGHTS

KW - MODELS

KW - ELICITATION

KW - POLICY

M3 - Conference article in proceeding

SN - 0-915552-53-1

T3 - ADVANCES IN CONSUMER RESEARCH

SP - 86

EP - 87

BT - ADVANCES IN CONSUMER RESEARCH, VOLUME XXXI

A2 - Kahn, BE

A2 - Luce, MF

PB - Association for Consumer Research

T2 - Conference of the Association-for-Consumer-Research (ACR 2003)

Y2 - 8 October 2003 through 8 October 2003

ER -

A multidimensional approach to measuring attribute importance

Abstract

Publication series

Conference

Keywords

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Cite this