A Meta-Analysis of the Technology Acceptance Model: Investigating Subjective Norm and Moderation Effects

J. Schepers; M.G.M. Wetzels

doi:10.1016/j.im.2006.10.007

A Meta-Analysis of the Technology Acceptance Model: Investigating Subjective Norm and Moderation Effects

J. Schepers^*
, M.G.M. Wetzels

^*Corresponding author for this work

Marketing & Supply Chain Management

Research output: Contribution to journal › Article › Academic › peer-review

Abstract

We conducted a quantitative meta-analysis of previous research on the technology acceptance model (tam) in an attempt to make well-grounded statements on the role of subjective norm. Furthermore, we compared tam results by taking into account moderating effects of one individual-related factor (type of respondents), one technology-related factor (type of technology), and one contingent factor (culture). Results indicated a significant influence of subjective norm on perceived usefulness and behavioral intention to use. Moderating effects were found for all three factors. The findings yielded managerial implications for both intra-company and market-based settings.

Original language	English
Pages (from-to)	90-103
Journal	Information & Management
Volume	44
Issue number	1
DOIs	https://doi.org/10.1016/j.im.2006.10.007
Publication status	Published - 1 Jan 2007

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abstract = "We conducted a quantitative meta-analysis of previous research on the technology acceptance model (tam) in an attempt to make well-grounded statements on the role of subjective norm. Furthermore, we compared tam results by taking into account moderating effects of one individual-related factor (type of respondents), one technology-related factor (type of technology), and one contingent factor (culture). Results indicated a significant influence of subjective norm on perceived usefulness and behavioral intention to use. Moderating effects were found for all three factors. The findings yielded managerial implications for both intra-company and market-based settings.",

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AB - We conducted a quantitative meta-analysis of previous research on the technology acceptance model (tam) in an attempt to make well-grounded statements on the role of subjective norm. Furthermore, we compared tam results by taking into account moderating effects of one individual-related factor (type of respondents), one technology-related factor (type of technology), and one contingent factor (culture). Results indicated a significant influence of subjective norm on perceived usefulness and behavioral intention to use. Moderating effects were found for all three factors. The findings yielded managerial implications for both intra-company and market-based settings.

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A Meta-Analysis of the Technology Acceptance Model: Investigating Subjective Norm and Moderation Effects

Abstract

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