TY - JOUR
T1 - A Meta-Analysis of the Technology Acceptance Model: Investigating Subjective Norm and Moderation Effects
AU - Schepers, J.
AU - Wetzels, M.G.M.
PY - 2007/1/1
Y1 - 2007/1/1
N2 - We conducted a quantitative meta-analysis of previous research on the technology acceptance model (tam) in an attempt to make well-grounded statements on the role of subjective norm. Furthermore, we compared tam results by taking into account moderating effects of one individual-related factor (type of respondents), one technology-related factor (type of technology), and one contingent factor (culture). Results indicated a significant influence of subjective norm on perceived usefulness and behavioral intention to use. Moderating effects were found for all three factors. The findings yielded managerial implications for both intra-company and market-based settings.
AB - We conducted a quantitative meta-analysis of previous research on the technology acceptance model (tam) in an attempt to make well-grounded statements on the role of subjective norm. Furthermore, we compared tam results by taking into account moderating effects of one individual-related factor (type of respondents), one technology-related factor (type of technology), and one contingent factor (culture). Results indicated a significant influence of subjective norm on perceived usefulness and behavioral intention to use. Moderating effects were found for all three factors. The findings yielded managerial implications for both intra-company and market-based settings.
U2 - 10.1016/j.im.2006.10.007
DO - 10.1016/j.im.2006.10.007
M3 - Article
VL - 44
SP - 90
EP - 103
JO - Information & Management
JF - Information & Management
SN - 0378-7206
IS - 1
ER -