A Machine Learning Assisted Study Exploring Hormonal Influences on Entrepreneurial Opportunity Behaviour

T.A. Arshi*, A. Ambrin, V. Rao, S. Morande, K. Gul

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

Abstract

The study explores the hormonal influences on entrepreneurial opportunity persuasion decisions (OPD). It also analyzes how behavioural psychology influences the entrepreneurial opportunity recognition-refinement process (OPRR). The machine learning and structural equation modelling analyses of the data from 271 Indian entrepreneurs support the hypotheses of a direct effect of the physiological biomarker-Testosterone-Cortisol Ratio (TCR) and behavioural marker-communities of inquiry (COI) on OPD. Further, partial mediation indicated an indirect positive effect of COI on OPD, with OPRR moderating this relationship. Shedding new light on the enigmatic entrepreneurial opportunity behaviour from a biological and behavioural perspective improves the causal inference of external and socially-influenced COI and internally-triggered TCR. Finally, theoretical and methodological contributions are discussed along with implications that can guide future research on entrepreneurial opportunity behaviours.
Original languageEnglish
Pages (from-to)575-602
Number of pages28
JournalJournal of Entrepreneurship
Volume31
Issue number3
DOIs
Publication statusPublished - 1 Nov 2022

Keywords

  • Entrepreneurial opportunity
  • opportunity recognition
  • opportunity persuasion
  • communities of inquiry
  • testosterone
  • cortisol
  • machine learning
  • SELF-EMPLOYMENT
  • TESTOSTERONE
  • DISCOVERY
  • PSYCHOLOGY
  • REWARD
  • CONSTRUCTION
  • RECOGNITION
  • PERSPECTIVE
  • MOTIVATION
  • COGNITION

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