A Captive Audience: Traffic Radio as Guard and Escape

K.T. Bijsterveld*, M. Dieker

*Corresponding author for this work

Research output: Contribution to journalArticleProfessional


Radio finds a highly captive audience in the car. Motorists listen to radio for music and generic news, but also prick up their ears for specific traffic reports, despite the recent rise of navigation technologies with real-time traffic information. Traffic radio helps drivers to prepare for or prevent traffic problems. This essay explores the contexts in which traffic radio acquired its dual role as the motorists' guard and escape, and how it is now seen to contribute to sustainable mobility.

Original languageEnglish
Pages (from-to)20-25
Number of pages6
JournalJournal of Radio and Audio Media
Issue number1
Publication statusPublished - 1 Jan 2015

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