An empirical assessment of the impact of strategy implementation actions on digital business strategy

Marc de Baat Doelman, Anant Joshi, Alexander Brüggen

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

Abstract

In this paper we investigate the effect of strategy implementation actions (SIA) on the implementation of a digital business strategy (DBS). The result presented in this paper are based on an online survey with 191 responses from senior vice presidents and vice presidents of a large German manufacturing organization. Using structural equation modeling (SEM), we find a positive significant effect SIA on the implementation of a DBS. This is an important implication for academics and practitioners alike, as the actions can serve as implementation guidelines in the future.
Original languageEnglish
Title of host publicationProceedings of the 54th Annual Hawaii International Conference on System Sciences, HICSS 2021
EditorsTung X. Bui
PublisherIEEE Computer Society
Pages5997-6006
Number of pages10
Volume2020-January
ISBN (Electronic)9780998133140
Publication statusPublished - 1 Jan 2021
Event54th Annual Hawaii International Conference on System Sciences - Online, Grand Wailea, Maui, United States
Duration: 4 Jan 20218 Jan 2021
Conference number: 54
https://www.insna.org/events/54th-hawaii-international-conference-on-system-sciences-hicss

Publication series

SeriesProceedings of the Annual Hawaii International Conference on System Sciences
Volume2020-January
ISSN1530-1605

Conference

Conference54th Annual Hawaii International Conference on System Sciences
Abbreviated titleHICSS 2021
Country/TerritoryUnited States
CityGrand Wailea, Maui
Period4/01/218/01/21
Internet address

Keywords

  • IT governance and its mechanisms
  • digital business strategy implementation
  • sia dimensions
  • strategy implementation actions

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