Special issue on critical issues in industrial and business-to-business services

Aron O'Cass*, Martin Wetzels

*Corresponding author for this work

Research output: Contribution to journalEditorialAcademicpeer-review

Original languageEnglish
Pages (from-to)1-5
Number of pages5
JournalIndustrial Marketing Management
Volume78
DOIs
Publication statusPublished - Apr 2019

Keywords

  • CONNECTED PRODUCTS
  • CUSTOMER
  • INNOVATION
  • SMART

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