@inproceedings{1bda579f704d4e38b96bb859e42ab50a,
title = "What Drives Consumer Participation to Loyalty Programs: A Conjoint Analytical Approach",
author = "{van Oppen}, C.A.M.L. and G.J. Odekerken-Schr{\"o}der and {de Wulf}, K. and {de Canniere}, M.",
note = "Research Conference Proceedings, Rethinking European Marketing NHH/EMAC ; conference; 2001-01-01; 2001-01-01 ; Conference date: 01-01-2001 Through 01-01-2001",
year = "2001",
month = jan,
day = "1",
language = "English",
editor = "E Breivik and AW Falkenberg and Gronhaug",
booktitle = "Research Conference Proceedings, Rethinking European Marketing",
publisher = "NHH/EMAC",
}