If you made any changes in Pure these will be visible here soon.

Research Output


How artificial intelligence will change the future of marketing

Davenport, T., Guha, A., Grewal, D. & Bressgott, T., Jan 2020, In : Journal of the Academy of Marketing Science. 48, 1, p. 24-42 19 p.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access