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Research Output 2017 2019

2019

Making SENSE of Customer Service Experiences: A Text Mining Review

Mahr, D., Stead, S. & Odekerken-Schröder, G., 2019, In : Journal of Services Marketing. 33, 1, p. 88-103 16 p.

Research output: Contribution to journalReview articleAcademicpeer-review

2017

Towards a multisensory customer experience: an investigation through sensory ethnography

Stead, S., Odekerken-Schröder, G. & Mahr, D., 2017, p. 74-74.

Research output: Contribution to conferenceAbstractAcademic

Towards a multi-sensory customer service experience

Stead, S., Odekerken-Schröder, G. & Mahr, D., 2017, p. 808-810.

Research output: Contribution to conferenceAbstractAcademic