20122019

Research output per year

If you made any changes in Pure these will be visible here soon.

Research Output

Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages

Ordenes, F. V., Grewal, D., Ludwig, S., De Ruyter, K., Mahr, D. & Wetzels, M., Feb 2019, In : Journal of Consumer Research. 45, 5, p. 988-1012 25 p.

Research output: Contribution to journalArticleAcademicpeer-review

Unveiling What Is Written in the Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media

Ordenes, F. V., Ludwig, S., De Ruyter, K., Grewal, D. & Wetzels, M., Apr 2017, In : Journal of Consumer Research. 43, 6, p. 875-894

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
1 Citation (Scopus)

Take their word for it: The symbolic role of linguistic style matches in user communities

Ludwig, S., de Ruyter, J. C., Mahr, F. D., Wetzels, M. G. M., Brüggen, E. C. & de Ruyck, T., 1 Jan 2014, In : Mis Quarterly. 38, 4, p. 1201-1217

Research output: Contribution to journalArticleAcademicpeer-review

5 Citations (Scopus)

More than words: The influence of affective content and linguistic style matches in online reviews on conversion rates

Ludwig, S., de Ruyter, J. C., Friedman, M., Brüggen, E. C., Wetzels, M. G. M. & Pfann, G. A., 1 Jan 2013, In : Journal of Marketing. 77, 1, p. 87-103

Research output: Contribution to journalArticleAcademicpeer-review

75 Citations (Scopus)

Our world in words : the business implications of word use in online conversations

Ludwig, S., 1 Jan 2012, Jülich, Germany: Prost Druck GmbH. 129 p.

Research output: ThesisDoctoral ThesisInternal

Open Access
File

Activities

  • 1 Talk or presentation

How to get the most out of Online Discussion Groups, Lessons learned over 750 Group Sessions

Stephan Ludwig (Speaker)
15 Sep 2009

Activity: Talk or presentation (speaker at event)Talk or presentationAcademic