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Research Output

Patterns in Motion: How Visual Patterns in Ads Affect Product Evaluations

Farace, S., Roggeveen, A., Ordenes, F. V., De Ruyter, K., Wetzels, M. & Grewal, D., 1 Jan 2020, In : Journal of Advertising. 49, 1, p. 3-17 15 p.

Research output: Contribution to journalArticleAcademicpeer-review

Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages

Ordenes, F. V., Grewal, D., Ludwig, S., De Ruyter, K., Mahr, D. & Wetzels, M., Feb 2019, In : Journal of Consumer Research. 45, 5, p. 988-1012 25 p.

Research output: Contribution to journalArticleAcademicpeer-review

Special issue on critical issues in industrial and business-to-business services

O'Cass, A. & Wetzels, M., Apr 2019, In : Industrial Marketing Management. 78, p. 1-5 5 p.

Research output: Contribution to journalEditorialAcademicpeer-review

Trust in humanoid robots: implications for services marketing

van Pinxteren, M. M. E., Wetzels, R. W. H., Rüger, J., Pluymaekers, M. & Wetzels, M., 12 Aug 2019, In : Journal of Services Marketing. 33, 4, p. 507-518 12 p.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access

Contemporary Issues and Critical Challenges on Innovation in Services

O'Cass, A. & Wetzels, M., 1 Sep 2018, In : Journal of Product Innovation Management. 35, 5, p. 674-681 8 p.

Research output: Contribution to journalEditorialAcademicpeer-review

Prizes

An Assesment of Value Creation in Mobile Service Delivery and the Moderating Role of Time Consciousness

Wetzels, Martin (Recipient), 1 Jan 2007

Prize: Prize (including medals and awards)Academic

Emerald Citation of Excellence Award

Wetzels, Martin (Recipient), 2016

Prize: Prize (including medals and awards)Academic

Learning in Manufacturer-Distributor Partnerships: Does Knowledge Pay off?

Wetzels, Martin (Recipient), 1 Jan 2007

Prize: Prize (including medals and awards)Academic

Learning in Manufacturer-Distributor Partnerships: Does Knowledge Pay off?

Wetzels, Martin (Recipient), 1 Jan 2007

Prize: Prize (including medals and awards)Academic

Robert Johnston 2016 Outstanding Paper Award

N Stockburger-Sauer (Recipient), Ursula Scholl-Grissemann (Recipient), Karin Teichmann (Recipient) & Wetzels, Martin (Recipient), 2017

Prize: Prize (including medals and awards)Academic

Activities

  • 33 Editorial activity; journal
  • 11 Peer review (publication)
  • 2 Talk or presentation
  • 1 Consultancy / Advise

Journal of the Academy of Marketing Science (Journal)

Martin Wetzels (Editorial board member)

2018

Activity: Publication peer-review and editorial workEditorial activity; journalAcademic

International Journal of Food and Beverage Manufacturing and Business Models (Journal)

Martin Wetzels (Editorial board member)

2018

Activity: Publication peer-review and editorial workEditorial activity; journalAcademic

Journal of Retailing (Journal)

Martin Wetzels (Editorial board member)

2018

Activity: Publication peer-review and editorial workEditorial activity; journalAcademic

Journal of Business Research (Journal)

Martin Wetzels (Editorial board member)

2018

Activity: Publication peer-review and editorial workEditorial activity; journalAcademic

Journal of Service Management (Journal)

Martin Wetzels (Editorial board member)

2018

Activity: Publication peer-review and editorial workEditorial activity; journalAcademic

Press / Media

Pakketjes, privacy en potentie: hoe Amazon langzaam de wereld overneemt

Martin Wetzels

3/06/17

1 Media contribution

Press/Media: Expert CommentPopular